What Is Virtual Staging And Should I Consider It For My Estate Agency?

What Is Virtual Staging And Should I Consider It For My Estate Agency?


Virtual Staging is a huge technological advancement in the world of property sales. It’s a cost-effective alternative to traditional staging, however, it can also be a great supplement to traditional staging of vacant homes. Preme 360’s virtual staging process allows limitless design using current furnishings and decor to create virtually staged photos of vacant homes, producing exceptionally photorealistic staged photos for clients all around the country.  See an example of our recent work here.

There are several critical reasons more sellers are choosing virtual staging over traditional home staging techniques. Virtual staging allows you to showcase individual rooms at their highest potential. Marketing vacant rooms puts too much pressure on a buyer to conceptualise the potential of a room. 

Virtual photos allow buyers to visualise their own furnishings in the space and demonstrate what can be accomplished aesthetically.  Take a look at some other significant reasons below;

Digital Marketing – over 90% of home buyers start their search online these days, with 97% of those potential buyers noting that photographs are the most critical aspect of the home listing. With the vast majority of home searches beginning online, displaying visually-compelling listings is crucial to attract and retain the interest of buyers.

Cost-effective – while home staging can provide a significant return on investment for some sellers, not everyone has the budget to afford expensive furnishings to do so. This is especially true if the home is on the market for a longer period of time. The invested benefit may also not apply to mid-range or smaller homes that require a staging budget in the low thousands. 

Design Freedom – depending on your budget, traditional home staging offers limited variety in terms of interior furnishings and décor that will best suit your listing. With our virtual staging service, you’re provided a vast portfolio of furnishing options that are constantly updated to match the newest interior design trends. Our portfolio is especially useful in more eclectic homes that can be difficult to physically stage.

It’s no secret that selling a home in a competitive market can be a stressful and time-consuming process. To add more pressure to the equation, the longer a home is on the market, the more likely the selling price is to drop. Realtor.com suggests that “On average, a staged home sells 88% faster (and for 20% more) than a non-staged one.” When you consider these numbers and also the fact that 90% of buyers start their search online, it’s essential to ensure that your home is delivering the best first impression possible.

Virtual Staging Is Inexpensive For Homeowners

Sellers can use virtual staging to create realistic photos of every room in their home, while showcasing individual spaces at their highest potential. This avoids drawn-out and expensive furniture rentals and the headache of maintaining the property while it’s on the market.  Preme 360’s solutions enable you to keep your budget in check and allocate money to other expenses often associated with selling a home or relocating.

Sellers Can Use Virtual Staging

Virtual staging is an excellent option for sellers who are still in their home while it’s on the market. Virtual staging does not remove or edit design elements that are currently in a home. However, you’ll be able to remove personal items or furnishings that negatively affect your listing. Once the photos are taken for staging purposes, furniture and other items can be placed back where they were to begin with. Virtual staging is more convenient and allows you to maintain a comfortable style of living while your house is on the market.

Preme 360 provides 3D staging, virtual tours, floorplans and professional photography to facilitate the transition into offering remote viewing.  Please contact us to find out more.